In 2006, Afshin Rafiq set out on a mission to redefine beauty standards in South Africa. She didn’t want to offer ‘quick fixes’ that faded by the end of the day. She wanted to provide a transformation that started at the cellular level.

What began as a passionate pursuit of wellness has grown into Platinum Skincare—a brand built on twenty years of clinical experience, client trust, and a deep understanding of what skin needs to truly thrive.

Afshin’s philosophy is simple: Beauty is an ‘In-and-Out’ process. By combining the systemic power of Glutathione with high-performance topical science, she helps women unlock a level of radiance that is permanent, protected, and profound.”